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Is Your Product Or Service the Answer to a Problem?

December 29, 2018 Comments Off on Is Your Product Or Service the Answer to a Problem?

Why do you to to the doctor or dentist? You might go to a doctor to get a cold “fixed”, or to get a broken bone “fixed”, or maybe just to get a check up to make sure there aren’t any unseen problems!

The same thing with your dentist, you go to get a cavity “fixed” or non perfect teeth “fixed”, or maybe just to get a check-up to make sure there aren’t any unseen problems!

You take your car to the garage to get it “fixed”, or for maintenance to make sure there aren’t any unseen problems. How about buying clothes–making sure you look your very best–getting your ego “fixed” or buying food–making sure you don’t go hungry–getting your hunger “fixed”, buying health or life or car insurance, making sure you will “fix” or prevent the problem of not having money to live on during a crisis–giving you peace of mind. You get the point, right? All buying is to “fix” a problem.

So, when you own a business, that’s what you need to focus on–fixing or preventing problems.

Treat your clients with respect knowing that they count on you to “fix” or prevent their problems, whether those problems are seen or unseen, big or small , frivolous or totally necessary.

For maximum results, advertise with a mindset of “fixing” or preventing problems.

Give your very best customer service, solve a client’s problem or give him peace of mind for preventing a problem and you will build a trusting relationship, which will lead to high-quality referrals that will increase your sales.

You are not just peddling items or giving advice or whatever it is that you do. No, it’s much more than that, you see, You are part of the big picture of fixing or preventing a problem in people’s lives.

Do whatever you do with pride, go the extra mile, love what you do and get out there and fix problems!

Diane Finch, as co-owner of Longhorn Consulting LLC, works at researching and developing individualized programs for small to medium-sized businesses to improve sales through referrals, customer service and marketing. Longhorn Consulting LLC has lots of experience through Diane’s background of customer service and management in banking and co-owner, Ronn Cruz’s 24 years experience restructuring businesses all over Canada, Europe and the United States. Together we customize result-oriented programs that result in maximizing your bottom line.

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